Case Studies

NHL Winter Classic 2012

Moss integrated the colors of rivals, the Flyers and Rangers, with the NHL’s own brand elements to produce an exciting transformation of Citizens Bank Park, home of baseball's Philadelphia Phillies, into an eye-popping encounter.


NHL Winter Classic 2011

Moss Sports created a very specific look for the outdoor NHL showcase event at Heinz Field, integrating imagery representative of the winter season, converging rivers and the regional steel industry to set the stage for the Penguins and Capitals.


NHL Winter Classic

Since its inception and through 2017 Moss continues as the NHL's branding partner for the Award-winning Winter Classic, providing comprehensive branding. We showed out at Michigan's Big House for the largest hockey crowd ever.