Road Runner Sports

Challenge

Provide Roadrunner Shoes new décor as it re-brands retail store locations with a lifestyle focus.  

Solution

Roadrunner Shoes’ new graphic direction goes beyond selling sportswear toward selling an active lifestyle. Custom, oversize lifestyle images feature Roadrunner's product in use. New fixtures utilize natural wood headers while targeted motivational signage and wayfinding guide the shopper through the stores. Our services for Roadrunner included large format printing, direct to substrate printing, dimensional signage & fabrication, and installation.

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