Red Rock Harley-Davidson

Red Rock Harley-Davidson in Las Vegas features a wide variety of large-format printed materials, both on the exterior and interior, and starting with the grand entrance that takes you from outside to inside. 

Above the entrance exterior, several 17’w x 19’h graphics on outdoor vinyl with gloss lam herald an arrival at a distinct Harley-Davidson destination. 

Just inside, the American flag is boldly direct-printed onto a large hanging installation of non-glare Plexi, while the image of a Red Rock Harley license plate is next to it. On custom-drilled perforated aluminum, the large license plate image also sets the grand welcome scene. 

Around the perimeter, a custom-printed Abaco Beach wallcovering extends 1,400 sq. ft. using only one majestic Red Rock themed landscape image.

We also carried across one image over multiple stretch frames as a backdrop to compliment any rotating in-store display. 

Similarly to the see-thru license plate image, the use of large-scale graphics continues, showcased on Knit Voile to create unique room dividers.

As you look around the store or make your way back outside, the 9” thick aluminum channel letters across the full width of the entranceway leave a lasting impression. 


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