Working closely with corporate, we developed a store rebrand graphic package reflecting the intended New Orleans theme for a 24 mo. initiative to deliver a name & menu change for 700+ stores from the original "Popeyes Chicken & Biscuits" to "Popeyes Louisiana Chicken."
The new Popeyes environment uses a combination of dimensional metal and Sintra, natural wood planking, artist canvas, and digitally printed, "found" looking wood signs. All graphic components are ordered in full store sets with optional sizes and choices for certain variable items. Wood crate construction and item kit packing is fulfilled from our shop and shipped directly to the G.C. of site construction.
Digitally printed artist canvas stretch frames are printed for 9 different recipe pack choices, while digitally printed wood plank signage is stained and assembled in shop with security hardware provided. "Found" signs include 2-layered rough stained plywood planking with engraved channel detail.
Related Case Studies
We helped turn American Girl’s Avenue AG walk-through into a reality with custom printed awnings, metal fabrication and dimensional signage. Moss also provides annual decor change-outs to American Girl flagships & boutiques.