Peet's Coffee & Tea

Challenge

Bring modern design to the rebrand rollout for Peet's Coffee & Tea across dozens of corporate stores. 

Solution

As Peet's Coffee & Tea rebrands store locations, a combination of standard and customized signage fulfills orders on a fixed schedule. Custom printed and engraved wood headers, barn wood artwork and steel accents achieve a desired modern rustic decor that sets the Peet's customer experience apart from its competitors. Partnering closely with Peet's, we developed a kit of parts including large format printing, direct to substrate printing on barn wood and fumed oak wood, framing, dimensional signage & fabrication, and we also perform project installation. 

A perpetual multi-store inventory for some elements is maintained, while most elements are print-on-demand. Moss Services installs all stores nationwide.


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