Using a wide variety of substrates and printing techniques, we helped bring Kraft Heinz's headquarters and R&D facilities to life with bold dimension that highlights the food leader's history of iconic brands. As a key focal point and testament to the company's long history, Moss sawed an historical Kraft wholesale cheese wagon in half in order to mount it seamlessly to a long history wall.
We also produced and installed the dimensional history wall itself with integrated LED lighting. The history wall and decor were developed in close collaboration with Whitney Architects whom we were proud to partner with throughout the project, including the accommodation of the wagon and the lighting & electrical elements.
In total, we fabricated and installed six floors of graphics in two months spread over two locations. Iconic imagery is ingrained throughout the office space with direct-printed wood in various sizes, textures and thicknesses, showcasing the breadth of Kraft Heinz's storied brands. The result? A strong sense of the enduring brands that consumers have trusted decade after decade.
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