With Covercraft’s hanging car at SEMA, Moss Creative Design, Tech Design, and Preflight came together collaboratively to understand,
concept, and deliver exactly what the client was looking for.
Beyond a traditional hanging sign, we were tasked
with creating a show-stopping structure that would speak impressively to the show’s automotive aftermarket crowd. Authenticity & realism were key in crafting the illusion of a 3D fabric, true-to-life-automotive form, and for correct perspective in the car’s graphic
Moss Creative Design performed both environmental design and graphic design for the car and the "road." Both the car and the road ribbon were 6 ft. wide; the car was 16' long and the road ribbon 21 ft. long.
The result - one of the most unique hanging signs ever built - delighted the exhibitor Covercraft who was proud of an ‘incredible display.’ The model for the
hanging car was based on a yellow Ford Mustang with a partially removed
Covercraft protective cover – an image of which the company uses as its main
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This award-winning exhibit was recognized with IFAI's Award of Excellence. Integrating new Moss products, it highlighted a show-stopping ribbon structure featuring the new Curv-Edge™ extrusion and a boldly vibrant projection mapping display.